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5 Reasons Why SEO Is The Best Investment For Any CEO
As an experienced management consultant to senior management of private and public companies, I have found that search engine optimization is the single most powerful marketing tool that every CEO should be aware of and eventually implement. Below...
Search Engine Optimization (SEO) - Boost Your Website Traffic
Search engines bring more than 80 percent of the traffic for small to medium websites. This tells exactly how important it is for small and medium websites to optimize their web structure and pages for search engines. Optimization of your website...
SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking
Last week the drug manufacturer Merck pulled their pain relief medication Vioxx (rofecoxib) from the market due to studies linking higher incidence of heart attacks and strokes to long term use of their medication. The highly profitable medicine was...
SEO - keywords - do your research
In the last segment we talked about relevant keyword phrases, so at this point you have two or three phrases that you think might work well for your site. The next step is to check out those keyphrases. Open up your favourite browser and go to...
Sitemaps 101 - Back To SEO School
Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never...
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Bad SEO and Google Penal
The Big 3 of Bad SEO:
Mirror Sites and Duplicate Content -
Google has a particular aversion towards spammed web site content and Google penalties for mirror sites reflect this.
Hidden Text and Keyword Stuffing -
A common technique for attempting to inflate search engine ranking is to hide multiple blocks of descriptive text and/or keywords within a web page’s HTML source code (Keyword Stuffing).
Link Farms -
Web pages created for the
purpose of providing outgoing links to other web pages, usually without regard to content or subject are frowned upon. Linking to a Link Farm can have adverse effects as well.
Employing such techniques will rarely prove to be of any benefit to search engine rankings and are likely to get you banned from a search index all together.
About the Author
Research Manager and Experimental Research Developer for
Pole Position Web
www.polepositionweb.com
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