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Basic SEO For Your Wisconsin Site - Part 1
What many people in Wisconsin don't know is that in order to get
a top ranking site in Wisconsin, you will have to build your
site around a small and focused niche.
However, you most likely are in a good situation, because very
few people...
Multilingual SEO for world markets Part 1
Multilingual keyword research
So you've translated your website into German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese. Now what?
Now you have to draw traffic to the newly translated sites. There are many ways to draw...
Online Marketing Made Easy With SEO
When it comes to marketing your business online, you want to reach as many people as possible. For this reason, search engine optimization is very important to your business and making sure you can reach as many potential customers as possible.
...
SEO For Google: You Need OFFPAGE Optimization
It is almost sure. Google is the hardest of all the search engines to get top rankings nowadays.
Another sure thing is that Google is the search engine that drives the highest number of visitors to the websites that are at the top of the SERP for...
SEO Killer - Server Log Files
It is very important for every website owner to collect information about visitors, their behavior, how they move on the website, which interests the have and how long time they spend on which pages. Web servers collect those information and save...
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Don't Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.
Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren't that high.
Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on the first few results. Who can blame them? It takes a great deal of patience to wade through the rest of the options.
It's going to mean a great deal more if you can get that prized search term in the Top 10 (first screen) or even the Top 3 or Top 5 with the right SEO marketing strategies.
With so much competition, is that even possible? Yes - if you're realistic. Here's the key: don't spend an inordinate amount of time in the single keyword "cars" if you offer something more specific, such as "automotive accessories." You stand a much better chance of getting that coveted top spot with a more reasonable search phrase.
Don't ignore
those single words if they really represent what you do. Generally, single words have a fighting chance if other SEO factors are rooting for you along the way, including pages with lots of content, options to include content up high, other pages featuring the same keyword, a domain name with the keyword, a page name with the keyword and plenty of link popularity built around the keyword. You just have to tie it all together.
Obviously, fewer people search for "automotive accessories" than "cars." But you'll be able to reach more search engine users - and prospective customers - if you frame most of your SEO strategy around specific search engine phrases that adequately reflect what you do. Join the Top 10 Club and reap the benefits.
About the Author
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine optimization firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game." michael@fathomseo.com
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