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Basic SEO Wisdom
This is a story about a poor guy with an inept domain that
wanted to build a site geared for a very competitive keyword and
his long, agonizing journey toward the true light of SEO
wisdom.
Here's a little foundation for what I'm about...
Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or...
Effective SEO Comes Cheap
Search engine optimization or SEO is the hottest way to drive
targeted traffic to your website. Maximizing the benefits of a
well optimized website will yield lots of earnings for the
marketer. However, optimizing your site might cost you...
SEO #2: On-page optimization
Yesterday you should have read the first course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #2 and study on-page optimization. Please read...
SEO = Search Engine Optimization, tips on successful page ranking
We at www.invision-graphics.com get asked this question allot, how do I improve my page rank in www.Google.com and how do I get spider bots to crawl my web-site? One of the key things to remember when developing your web-site presence is to...
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Good News for SEO Consultants: Searchers Use Two Words
I just read a small article by David Utter at Search Newz that intrigued me. Mr. Utter posted data from www.onestat.com that reveals some very helpful information about your typical internet searcher. In other words we have been given some insight into the mind of how our customers search.
One of the biggest obstacles in Search Engine Optimization is convincing the client to target keywords and phrases they might not agree with. Often the topics of which keywords to target turn into which keyword to target. The education process starts by us explaining to the client that targeting one keyword is foolhardy and a huge waste of our time and their money.
An example: A potential client asked if we could rank them for the term "toys". We convinced him that toys could lead to many results that would be of no use to him. Cat toys, dog toys, other kinds of toys not fit for a G or PG audience as well as his own types of products, children's toys.
And now that I have used three paragraphs to get to my point, here it is. People searching on the Internet use more than one keyword when searching. They most often use two words. This is substantiated by a study done by OneStat.com.
OneStat.com reports that two-word
searches rate just above three-word searches, 29.6 percent to 27.55 percent. The figures they show for July 2005 are an average of searches done over the last two months.
"Search engines like Google, MSN and Yahoo can drive a lot of traffic to a web site. It is important that a webmaster or SEO expert knows what kind of search phrases they have to use to drive more traffic to a site," said Niels Brinkman, co-founder of OneStat.com, in a statement.
Remember, specific is good on the Internet and targeted is even better. Two-word searches are wonderful, three-word searches are even better and four-word searches are sale waiting to happen. So don't waste effort for a keyword unlikely to bring people to you Internet door, focus on the phrases that will bring sales to your business.
About the Author
Shell Harris is an Internet marketing consultant and an SEO Specialist.
He provides proven results for Website promotion. More articles can be found at
http://bigoakinc.com/seo-articles/seo-articles.php
This article may be freely reprinted as long as all links and author information remain.
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