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How to Get the Best Deal on Your SEO Project
If you own or manage a business Website, chances are you are at least somewhat familiar with the concept of search engine optimization (SEO). You may have read any number of books and articles on the subject and possibly given it a try yourself. Or...
Keywords and SEO. The facts.
Search Engine Optimization (SEO) is essential for the success of almost every website. The majority of traffic to websites is brought in by search engines. Keywords are an important part of SEO. Unfortunately, many website owners overdo it....
Making the Most of an SEO Competitive Analysis
If you're ready to embark on a search engine optimization campaign, you'll want to take a close look at your competitors.
Either they'll be ahead of you in the SEO world or you'll detect their deficiencies and rush right past them in terms of...
On-Site SEO and Link Building
A discussion between 2 SEO´s, Mr. Ethical and Mr. Links, about link building.
Mr. Ethical: There is no need for link building if you know how to optimize a website properly. It’s all on-site work and some basic submissions to some directories.
...
Optimum SEO Keyword Density – A Real-Life Case Study
So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so...
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Google Patent Application - SEO Highlights
The recent patent application filed by Google details
numerous items the search engine uses to rank web pages. The
specific application is summarized as:
“A method for scoring a document, comprising: identifying a
document; obtaining one or more types of history data
associated with the document; and generating a score for the
document based on the one or more types of history data.”
The patent application sheds significant light for those
pursuing search engine optimization with Google. Patent
applications can be difficult to understand, so following
are highlights that you should consider for your SEO
efforts.
Update Your Site
Updating your site is important when it comes to maximizing
your rankings on Google. In addition to the manipulation of
keyword density and meta tags, the patent application
reveals that Google places significant value on how often
your content is updated. The more often you update, the
timely and relevant your site will appear to Google. In
turn, this leads to higher rankings.
To appease mighty Google, consider the following plan of
action:
1. Update pages frequently,
2. Add new pages to your site,
3. Interlink the new pages with others on your site, and
4. Add new pages on a weekly basis instead of all at once.
When Google returns to the site, you want to make sure that
there is new content. The high rankings of blog sites are
evidence of this approach.
Google’s Looking at Your Domain
In a new twist, Google claims that it analyzes
the number of
years of domain registration as part of the ranking process.
The application suggests that domains that are registered
for longer periods of time are given more value because such
a commitment shows the site is not a fly-by-night jump page.
It is recommended that you extend all domain registrations
for as long as possible as part of your search engine
optimization efforts. It is difficult to tell how much the
registration process impacts the ranking process, but every
little bit helps.
Google claims that it also digs deeper into domain names to
evaluate the legitimacy of the site. Factors in the
evaluation include the web host and the “who is”
information. According to the patent application, Google
maintains a database of hosts that facilitate spamming of
the Google search engine. While such hosts are not detailed
in the application, pray to God that you are not using one.
You should evaluate your host if your optimization efforts
are not producing results.
If your search engine optimization efforts for Google are
failing, the patent application may provide answers. Talk
about a perfect E-book!
About the Author
Halstatt Pires is with Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
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