|
|
|
Content Management Systems Eyeball SEO's
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems....
SEO #1: Choosing THE keywords to optimize for
Please read this report entirely, I know it is a lot but EVERY word is essential to ranking well in search engines.
Before you start reading I want YOU to erase EVERYTHING you have learned about search engine optimization. I want YOU to erase...
SEO – 3 rules for success.
If you have a website, you’ve no doubt heard of SEO. If you haven’t, you might want to read a few of my earlier articles before continuing with this one. If you’ve done any reading on the topic, you’ve probably noticed that people seem to constantly...
When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and...
Why is SEO so important to your site?
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you...
|
|
| |
|
|
|
|
|
|
How to Get the Best Deal on Your SEO Project
If you own or manage a business Website, chances are you are at least somewhat familiar with the concept of search engine optimization (SEO). You may have read any number of books and articles on the subject and possibly given it a try yourself. Or perhaps, after exhaustive research, you decided that your time is better spent in your area of expertise. If that’s the case, I have some good news for you. There is such a thing as affordable search engine optimization. In fact, when you know what to look for, it can be a real bargain.
Step One – 3 Simple Questions:
The first step is estimating some target market information. Just ask a few simple questions and write down the answers that you come up with. You’ll need this information later:
1. How many people do you think are looking for what you offer?
2. What keywords are they using in search engine searches?
3. Which keywords are the most popular to meet your needs?
Step Two - Verify:
Now that you have your initial estimates, let’s validate the information. Visit Overture.com’s Advertiser Center and try their Search Term Suggestion Tool located at: http://www.content.overture.com/d/USm/ac/index.jhtml
Type in any term that you think is close to what your potential visitors are looking for. You will see how many searches were performed, on the Overture search system, for the previous month. TIP – Use a general search term to start with.
Now you have the single most important advantage when dealing with any trained business professional – you are informed!
Step Three – Make it Happen:
Now that you have this great information, you want to see it implemented. This is the best part. I recommend a visit to SEO
Partner. SEO Partner (www.SEOPartner.com) really lives up to its slogan “search engine optimization on your terms”.
They have assembled an enormous talent pool of SEO developers, who actually compete to work on your project. It does not cost you anything to post your optimization projects. To operate the service, they accept a small commission from the SEO developers (which is only a fraction of what developers would normally spend on marketing efforts alone).
Finally, there’s one of my favorite features. SEO Partner protects you from those less scrupulous SEO ‘experts’ you read about more and more with their protective escrow payment system.
Step Four – Track Your Progress:
Finally, once you have your campaign underway, you really need to track your progress. There are some great tools available for that purpose. Here are links to some of the better products that I have worked with:
www.webposition.com
www.axandra.com
www.searchenginecommando.com
There are a lot of products out there - all at varying costs. I recommend you visit your favorite search engine and look for ‘seo tools’ and see what you get for a response. Then I would definitely test each one’s demo version thoroughly before investing in any one of them. A good tool is worth the investment but there are so many great options out there that it’s best to shop around and try before you buy.
I wish you the best of luck in your campaign!
About the Author
Scott Jason is a search engine optimization project manager with SEOpm.com. With five years in the industry he specializes in assisting small to medium sized companies attain their SEO goals. Feel free to contact Scott, or his associates, at www.SEOpm.com
|
|
|
|
|
|
© 2009 - All Rights Reserved.
|