|
|
|
Affordable Small Business SEO + 5 Common Website Errors and How to Fix Them
Don't put the cart before the horse. You can't do SEO (optimize your web site for search engines) until you've researched keywords. You can't research keywords without a clear view of your target market, your prospect types, and how your offerings...
Forget SEO – It’s All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site....
Introduction to SEO
Hello All!
My name is Charlie Ferrer and my website is http://www.Theseo-page.com . It's called The SEO-page.
I am a student at Florida International University studying Management Information System. My goal after graduation is to have own my...
Text Links for Better SEO
Let's talk a little more about using Text Links for better SEO placement becuase it's a very relevant tool that you have at your disposal and something that you should consider exploring.
Working with text links to help with your SEO rankings...
The 3 Most Important SEO Marketing Secrets
Follow these three easy marketing secrets and enjoy success as you watch your site climb in the SERPs.
a) Your SEO Marketing Strategy Should Target The End User
Most SEO Marketing strategies may work dramatically in the short term but fail...
|
|
| |
|
|
|
|
|
|
Rising Above the SEO Reputation
How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc?. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth.
This realization hit me between the eyes recently when I read a comment in a search engine forum from an SEO who claimed he used his ethical SEO methods as a Unique Selling Point. Look what we've been reduced to - differentiating ourselves from the masses because we DON'T break the rules. What other industry could boast such a thing? Apart from the used car industry, I can't really think of any.
So where did this nasty reputation come from and why has it been allowed to propogate? Well, it's mainly care of the hundreds of cowboys out there who decide one day they are online marketing experts, announce themselves as SEO's and set up a backyard biz, deciding (naively) that the fastest way to achieve high rankings is to break the rules, "crack" the search engine algorithms and undermine the search indexes by generating pages and pages of search engine spam. They do this by creating doorway pages designed for search engine spiders rather than humans, complete with hidden text, hidden links, cloaking and lots of other "tricks" they come across as they surf the Internet.
Problem is these self-proclaimed experts don't bother to do their research and learn that such spamming techniques have long been ineffective. Nearly all the search engines these days have sophisticated methods of detecting and removing spam within days of receiving submissions. Penalties for spamming the search engines differ from engine to engine, but can range from being "red flagged" and put on a watch list, to being hit with a ranking penalty, to having your site permanently banned from their index (in severe cases). The type of scumbag SEO's that would play Russian Roulette with their client's web sites in this fashion are well-deserving of scorn. It can take months for search engines to lift such penalties, if they decide to at all.
While ineffective, such search engine spamming techniques have defined the reputation of the search engine optimization industry to date. In turn, this reputation is eroding business for so-called "ethical" SEO's - a term I use loosely to describe SEO's that don't try to
undermine the search engine indexes when optimizing web sites. Actually, I'm not really comfortable with the term "ethics" to describe SEO. Until the industry establishes and accepts a standardized Code of Practice, we are just measuring others by our own personal standards and a set of arbitrary rules. But the SEO's I'm talking about strive to keep search results as relevant as possible by revising the visible site content and following the guidelines set down by the search engines in the optimization process. Some SEO's call this "White Magic SEO" - a tongue in cheek response to the "Black Magic" jibes I guess.
Not surprisingly, search engines have been reduced to lumping all SEO's into the "untrustworthy" basket. On their Webmaster Do's and Don'ts page (http://www.google.com/webmasters/dos.html), Google state: "Be very careful about allowing an individual consultant or company to 'optimize' your web site. Chances are they will engage in some of our "Don'ts" and end up hurting your site". Chances are? Sounds a bit presumptuous if you ask me. Likewise, at a recent search engine conference, a representative from AltaVista declared that "all SEO's could be described using four letter words". The typical Internet user can only come to the conclusion that, according to some very reliable sources, SEO's are not to be trusted - now how fair is that?
So the main problem is - how do we address this reputation issue? Do we establish and agree on a standard Code of Practise as in development on sites such as the World Association of Internet Marketers (http://www.waim.org/ethics.html), SEO Consultants (http://www.seoconsultants.com/seo-code-of-ethics.htm) and SEO Pros (http://www.seopros.org/members/practices.htm)? Do we race around locating and reporting search engine spam in the hope of improving our reputation in the eyes of the search engines? Or do we simply follow our own set of standards and hope potential clients can come to their own untainted conclusions? Personally I'm looking forward to the day when I no longer detect immediate suspicion when I tell people I optimize web sites for a living.
About the Author
Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com
|
|
|
|
|
|