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Do It Yourself SEO: How to Generate Free, High Pagerank Links Quickly and Easily
Here's a quick and easy search engine optimization (SEO) technique that anyone can use to generate free, high Google pagerank links to their site.
SEO in a nutshell: get quality links to your site; the higher the pagerank, the better.
The...
How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind: • Advanced SEO techniques, including page titles, META descriptions, META...
Picking Keywords for SEO – A Different View
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a...
SEO = The Ultimate Marketing Strategy for Small Businesses
As a small business owner or manager, you have one principal
goal: increase your profitability. Whether you are a sole
proprietor looking to increase your own income, or a corporate
manager looking to increase shareholder equity, your bottom...
W3C Compliance & SEO Article
From reading the title many of you are probably wondering what W3C compliance has to do with SEO and many more are probably wondering what W3C compliance is at all. Let's begin by shedding some light on the later.
What Is W3C Compliance?
The W3C...
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SEO for beginners
I had a learned marketing friend of mine comment that the information on SEO on our blog was ok for a propeller-head, but didn’t really help a business owner, so this article is intended to set the stage for information contained in the related articles.
Firstly - what is SEO? Well - its short for Search Engine Optimization, and its the process of tuning up your web site so that it ranks better on search engines.
Why is that important? - well think of your web site as a book. It is sitting in the very large library called the Internet, and the only people that know about it are friends and current business acquaintances. They know the title of the site and where it sits on the shelf.
What you are trying to do through SEO is to get your site listed in the equivalent of the Internet catalog. That way people that are not intimately acquainted with who you are and what you sell will find you…..
Not only that - you are also trying to get your site listed at the top of the index for a particular subject. There are millions of sites out there on every conceivable subject. If you sell widgets, then it won’t do you very much good if your site is the 1543th listed under ‘widgets’. It would be like having a Yellow page advertisement where your business is listed in very small print at the back of the book!
There are two ways that you can get your site listed highly - the first is through paying for a listing - Google Adwords is one program that will help in that. These are the paid listings that you will see on the right side of the page when you do a Google search. The second method is through Search Engine Optimization, which will raise your rankings in the main listings.
What Search Engine Optimization does
is make your web site more appetizing to the search engines, and make your site more important to them.
How is it done? That is a long subject that is addressed briefly in the other articles:
SEO Keywords
SEO Keywords Continued
SEO Keywords Continued 2
SEO Keywords Continued 3
SEO Keywords Continued 4
Can you SEO your own site? Yes of course you can. Follow those articles and I’ll guarantee your rankings will improve, but my recommendation is to leave it to an expert. Doing it yourself is like trying to build a deck armed only with a screwdriver and a knife. You can get there, but its going to be a frustrating experience.
An SEO expert can save you an immense amount of time, trial and error and frustration, as they have the right tools for the job.
Oh, one more piece of advice. If you see an organization promising to get you a top ten listing for $10 a month……RUN! It can’t be done ethically for that amount of money, and the search engines are just as likely to ban your site as to list it highly - you have been warned!!
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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