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Branding Versus SEO
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or...
SEO Tools Poem
I am in my cave, and looking out kind of furtive,
The reason being, psychologically, I am low assertive,
It seems to me with dinosaurs just outside the cave,
Its entirely reasonable now, to be anything but brave,
But the tribal...
The latest SEO myth debunked
As more people come into the search engine optimization
industry, more unqualified people are in the market making
uneducated claims that they declare to be facts. The latest
claim being made by a few people in the industry is that...
Why is SEO so expensive?
Why is SEO so expensive? By Chris Genge One of the questions our firm often gets asked is, "Why is search engine optimization (SEO) so expensive?" The simple answer -it isn't. SEO is the most cost effective form of advertising with a low...
Writing SEO Copy – 8 Steps to Success
We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you...
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SEO Research: Shield Your Trade Name With SEO Research
In the business world today and the aggressive environment, many
advertisers route to using competitor trademark names as
keywords in paid-search advertising.
In the Search Engines Results pages these trademark names appear
for Google, Yahoo! and affiliates and partners when you buy
Google AdWords or Overture Precision Match sponsored listings.
Thus there are maximum chances that your competitors can drive
the significant traffic to their websites by the virtue of your
trademark name. A very good example we can see which we have
seen at the interviews.com article titled "Google Adwords Under
Further Trademark Scrutiny," Google quoted that: "As stated in
our Terms and Conditions, advertisers are responsible for the
keywords and ad text that they choose to use. We encourage
trademark owners to resolve their disputes directly with our
advertisers, particularly because the advertisers may have
similar advertisements on other sites." It is well known that in
the beginning, Google AdWords did not sell trademarked keywords.
However, it currently sells trademarked keywords in the U.S. and
Canada (but not internationally) with the stipulation that the
trademark name can't be used in the ad copy itself.
The Best resistance is a transgression There can be some
way to protect yourself from competitors raiding your trademark.
The very first option is that we think to hire an SEO vendor to
help identify your competitors and then research their search
engine advertising activities. The company's legal department
can subsequently use the SEO research data to protect your trademark and
reputation. This step will prove invaluable toward defending
your future and ongoing business.
Maximum times, it will be
the smaller or the struggling
companies use your trademark terms as keywords in their
advertising. So these companies avoid the threat of legal action
the upon acknowledgment of a cease and desist letter. This will
help in protecting your company as well as you are damaging the
competitors that you don't want representing your firm.
Another benefit of mining this competitor data is to assist
those whom you do want to benefit from using your trademark
name. For instance, you may have affiliates, resellers, and a
number of associates with whom you can negotiate on a recurring
basis. These are the folks you trust with your trademark and
reputation -- your friends and family marketing network. There's
something in it for you when they profit from your success.
Knowing who is using your trademark in keyword search
advertising or in the body text of their web site has a directly
positive effect on managing your brand, your trademark, and your
reputation. Make sure your SEO vendor covers this critical
marketing aspect for your online success.
A statement of prudence It goes without saying that you
don't want to use trademark names other than your own in keyword
phrases. Profiting from the use of another company's trademark
or brand without relevance or permission is unacceptable and
could even result in legal action against you.
About the author:
Prabhjot kaur working with A-1 as a SEO analyst. A-1
internetdesign blog is a place to learn search engine
optimization techniques for Free. Our SEO Blog
www.thewebmarketingblog.com is a collection of search engine
optimization news, tips, articles and commentaries As a
professional services firm, A-1 internetdesign, will increase
your online market reach to help you achieve greater business
results.
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