SaveToby.com, a web-site made famous for its promotion for "cruelty" to animals, is ranked a PR 6 site by google's algorithm. PR (Page Rank) is the ranking given to sites on the internet based on their importance (Ranked from 0 to 10) and with a higher page rank you can get more visitors coming to your site. SaveToby.com has about 38 pages in google all with a PR of 5 or above. Why is that so important? People are willing to pay at least $30 bucks for a small link on each page on the text link market. Why? The search engines will read those text links on Savetoby.com and give their page a higher rank in the search engines even if their site isn't related to killing bunny rabbits. All they have to do is add a small description next to the link with their keywords in it.

To make a long story short, with 38 pages you can fit 10 links on each page for a discount price of $20 each. This means that the savetoby.com site can easily generate $7,000 per month after 6 months of finding partners. So Google says that Savetoby.com is

Who would buy links from savetoby.com. Anyone interested in making money on the internet via Keyword phrases like "Adware Removal" or anything else.

This and other weird sites have caused a buzz in the SEO industry. If you have a crazy site that will get you a lot of attention then it will be easy for you to get Page Rank from Google and other search engines based on link popularity. Why make a legit site when you can make money selling wadded up pieces of paper? (origamiboulder.com). Now you can make a site that will be worth $7,000 a month by simply making it a buzz worthy train wreck.

So how did SaveToby.com get so popular? TV! Even a small mention on National Tv (CNN, Fox News etc.) is enough to sky rocket your site into a higher Page Rank. The site probably got more than 50,000 hits just from a 2 minute story on CNN.
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