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Automated SEO Tools- Why Aren't You Using One?
Oftentimes, the most important facets of SEO are overlooked,
even by webmasters and seasoned SEO experts. Why? Because
somehow all the emphasis gets put on the importance of keywords,
leaving all other SEO elements in the dust.
Equally...
SEO and PR – What’s the difference?
Lots of websites owners are aiming to get a high PR or page rank. They are using the page rank of a site to determine its popularity. Others are hiring individuals to build inbound links for them just to get a high PR while others are paying a lot...
SEO -- The Tortoise or the Hare
Search Engine Optimization is one way in which you can get your
website in front of the search engines. But what do you need to
do in the Search Engine Optimization process? And is it worth
it? I will give a quick overview of some of the factors...
The 52 Top SEO Tips – Here Are 10 Of Them
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.
Deep linking. Make sure you have...
Web Content Mass + Keyword Optimization + Links = SEO
How does web content really affect SEO? It's often said that the answer is simply that content does not affect SEO very much–it's all about more technical issues. Yet a website's content still plays an enormous and fairly direct role in search...
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SEO - threading your keywords
Having carefully selected your keyword phrase - now its time to start 'threading' it into your web pages.
A number of years ago - it was simply a matter of entering it into your meta tags under keywords and away you went. Not so anymore!
Search engines providers such as Google are in the business of trying to deliver relevant content to their customers. To that end, for them to be successful, they need to have proprietary algorithms that they use to rank pages for particular search phrases. Those algorithms are continually being revised and are a 'trade secret' of that search engine.
When you optimise a page, really what you are doing is trying to guess how the search engine's algorithm will 'score' your page, and do everything you can do to increase that score. Each search engine is different, and having a page that works well for Google will not necessarily work as well for Yahoo or MSN. What we are going to do is talk about some general optimisation techniques that will help your page relevance, but discussion of full optimisation is much more complex. If you want a detailed review of any of your pages, then contact us and we will be happy to provide one for you.
The HTML page consists of three levels of information.
- Always visible content
- Sometimes visible content
- Never visible content
Visible content consists of items such as page title, headings, page verbiage and hyperlink text.
Sometimes visible content consists of items such as image tags and hyperlink titles.
Never visible content consists of items such as
meta tags.
These days, the search engines are paying much more attention to visible content, than either sometimes visible or invisible. Don't ignore these categories, but spend your time on the visible content for best results.
Page title
This is a key element for most search engines. You should try to ensure that the words contained in your keyphrase are threaded into this page title. Again, remember that this is something that will be viewed on search engine result lists and also in browser windows, so try to make it a good marketing phrase as well. Keep the title relatively short.
Headings
Most search engines consider headings to be more important than plain page text. They also consider H1 headings to be more important than H4 headings. Try to thread your key phrase into a heading somewhere in the page, preferably close to the top. Don't go overboard with this, as the search engines will also be looking at the ratio of heading text to plain text and will most likely penalize you if your whole page is a heading.
Plain text
You need to strike a balance here. It is important that your key phrase is contained in the boy of the plain text of the page, but too much can get you penalized. A reasonably good guideline is to 'thread' it into the content twice or three times. Also remember that this is your marketing copy too, so ensure that the insertion of your key phrase doesn't mess up your copy.
More later......
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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