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Basic SEO Wisdom
This is a story about a poor guy with an inept domain that
wanted to build a site geared for a very competitive keyword and
his long, agonizing journey toward the true light of SEO
wisdom.
Here's a little foundation for what I'm about...
Organic SEO And Link Building
Organic SEO or search engine optimization is a slow and steady
process. Achieving top rankings takes time and link building is
a big part of that effort. If you are to have a successful web
site and obtain high search engine rankings you will...
RSS Can Feed Your SEO Efforts
Buried within U.S. Patent Application # 20050071741 (aka The Google Patent) is the following paragraph:
“Documents for which there is an increase in the rate of change might be scored higher than those documents for which there is a steady rate...
SEO - threading your keywords
Having carefully selected your keyword phrase - now its time to start 'threading' it into your web pages. A number of years ago - it was simply a matter of entering it into your meta tags under keywords and away you went. Not so anymore! Search...
Top 5 most common mistakes with do-it-yourself SEO
I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors....
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What's the most important part of an SEO campaign?
If you're like many of the business owners that are beginning to
see the importance of search engine optimization as a marketing
tool, chances are that you've come across quite a bit of
contradictory information. You've probably heard a dozen
opinions of what the most important part of your SEO campaign is
- everything from links to title tags and everything in between.
The fact of the matter is that selecting the right keyword
phrases is the single most important aspect of any SEO campaign.
If you choose keywords that are too competitive you may never
achieve any ranking for them, and if you choose keywords that no
one searches for you will not receive any traffic even if your
web site ranks #1. That's why it's so important to put a little
extra effort into your keyword selection or hire a professional
to do it. Let's say that you are a real estate agent in Tampa,
Florida who wants to generate additional business from the
internet. While it may sound great to target the keyword phrase
"real estate" because it gets over 67,000 searches each day, you
would really be much better off targeting a keyword
phrase like
"tampa bay waterfront real estate" which gets about 6 searches
each day. Visitors searching for 3-4 word keyword phrases are
more likely to convert to clients than those searching for more
general keyword phrases. When coupled with the competition
you'll face for a general term like "real estate" you're ROI
quickly dissipates, despite the high number of daily searches.
You have to consider that someone using the keyword phrase "real
estate" could be any number of people outside of our target
market, such as a person looking for general real estate
information, a person looking for a career in real estate, or a
person looking for real estate in a location that you don't
serve.
By choosing keyword phrases based on relevance, traffic and
competition you will get the highest ROI out of your SEO
campaign and see results more quickly.
About the author:
Jeremy L. Knauff is the CEO & founder of Wildfire Marketing
Group, a Search
Engine Optimizaton Company specializing in helping small
companies compete with large companies.
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